Sunday, 28 July 2013

BUSINESS & MANAGEMENT STUDIES

Overview

Studying business at university could be the starting point for a career in management, in marketing, or in human resources.
Perhaps you’re interested in the growing field of corporate social responsibility, or maybe you’re interested in how companies use social media. Maybe you’ve got a budding entrepreneur inside you, or perhaps you’re simply fascinated by each twist and turn of the business world.
Wherever your interests lie, there is bound to be a degree to match, with a wide selection of business courses offering hundreds of specializations.
Many dual-degree options are also available, with popular combinations including business and management, business and computer science, and business and economics.
In order to prepare students for work in an internationalized environment, many top business schools also offer the opportunity to study a modern language, and to spend part of the course studying or working in another country.
Best places to study business? Join the discussion in our international student forum >

Specialization

Whichever type of business degree you choose, you can expect to get a good foundation in both macroeconomics and microeconomics. This means you’ll be able to describe factors affecting businesses and economies at national and international level, as well as examining the decisions and actions of individual people and companies.
Other key topics and specializations are likely to include:
• Accounting
• Business analytics and forecasting
• Corporate social responsibility
• Business law
• Marketing
• Entrepreneurship
• Human resources
You may also have the opportunity to specialize in a particular type of role, type of business, or region of the world. For example, you might focus on e-commerce, or perhaps on business processes in Latin America.
Studying at master's or PhD level? Read our graduate-level guide to business >

Career Options


Common career paths for business graduates include:
• Accountancy
• Auditing, analysis and consultancy
• Banking
• Administration
• Financial management
• Insurance
• Human resources and recruitment
• Advertising and marketing
• Sales
• Risk management
Other options could include journalism, public relations, or IT consultancy and development. To bolster career prospects further, many business graduates go on to complete a master's program, often after having gained some professional experience.
Career in human resources management: profile >

Key Skills

Degrees in business should give you a broad range of transferable skills, including:
• Numeracy
• General IT skills
• General research skills
• Self-management, including planning and meeting deadlines
• Professional communication, spoken and written
• Team work
• Leadership
• Problem-solving
• Data analysis
• Ability to identify causes, trends and patterns
• Knowledge of current global markets

Master in Management: Shaping Future Leaders

This article is sponsored by IE Business School. Find out about IE's Master in Management program >

While most people don’t discover their management potential until several years after completing their undergraduate degree, there are a number of ambitious graduates who leave college already knowing they want to be in a business leadership role.
“For this set of students, it helps if somebody can shape how their career should take off... This is the kind of profile that would be best suited for a Master in Management (MIM)”, states Kiron Ravindran, the Associate Dean for IE Business School’s MIM program.
But how do you know if fit the profile of the ideal MIM candidate? And how will a MIM prepare you for a business leadership position? Read on to learn more.

Master in Management vs. MBA: Student Profiles

If you are deciding between a Master in Management and an early MBA, one of things you need to look at is your age and work experience. One of the biggest differences between MBA and Master in Management students is age – most MIM students are younger than the average MBA student. At IE, for example, the average MBA student is 29, but the average MIM student is 23.
The average IE MBA candidate has five years of work experience, while the average IE Master in Management student has less than two years of experience. In terms of career plans, the ideal MIM candidate is more open-minded about the next five years. While s/he is ambitious and has a general idea of what s/he wants to do, s/he isn’t fixated on one particular career path.
Professor Ravindran also points out that the student body for IE’s Master in Management program is more diverse than their MBA intake. “We have more women in class. We have a broader range of undergraduate majors. It’s a broader segment that chooses to do a MIM.”
According to IE’s Master in Management Placement Report 2012, 42% of the 2012 class was female. While the majority of students had undergraduate degrees in business (48%), the 2012 class also included majors in: economics, law, engineering, science, social science and the humanities.

Master in Management vs. MBA: Career Exploration

Compared to an MBA, a Master in Management program provides students with more guidance in terms of the coursework that should be completed in order to prepare for certain career paths. In an MBA program, career exploration is managed primarily by the student, since s/he chooses the electives.
For a student with less than two years of work experience, however, choosing from a menu of more than 100 course options can be a daunting task. Professor Ravindran explains: “For MIM students, if I offer them a set of electives and one elective is called Management Control, it might not mean much to somebody who’s never worked in a company before. So, considering the less experienced student profiles it is more effective to give them some channels to consider.”
At IE’s Master in Management program, these channels include a more structured set of specializations instead of a large menu of electives. Course leaders guide students on what makes an ideal job candidate for their chosen industry, and give expert advice on coursework and career paths.
Master in Management faculty members also help students to start thinking about the types of jobs they will have several years after graduation, as opposed to just in the immediate future. According to Professor Ravindran, “When I speak to my MBA students, I tend to think of them as people who are going to take their leadership position – managing large teams or thinking about strategic issues – a couple of years down the line, whereas my MIM students are possibly going to do that a little later.”
In order to prepare students for those leadership roles, the Master in Management program tends to be more hands-on in terms of technical skills. For example, students may work on the technical tools that can be used to support senior managers when making long-term decisions.
Like their MBA counterparts, IE’s MIM students get several opportunities to network with industry leaders. For example, this year’s MIM students will visit Shanghai and Silicon Valley. These trips will give them an opportunity to see for themselves what makes innovative companies tick. In the Silicon Valley, for instance, they will talk to innovation leaders like Google, Oracle and Intel. These hands-on experiences are another prompt for students to envision the opportunities available to them.

Master in Management Jobs

Since career preparation is one of the main goals of a Master in Management program, it’s important to know about the types of jobs available to graduates, as well as how employers perceive MIM graduates. Most Master in Management students start in entry-level roles. For example, a MIM graduate who works in consulting will probably work as an analyst after graduation, instead of starting in an associate role.
At IE Business School, 93% of 2012 MIM graduates were hired within three months of graduation. These graduates work in a variety of industries, including consumer goods (31%), consulting (23%) and financial services (13%). In terms of job role, the majority of IE’s MIM graduates work in marketing (44%), consulting (23%), and finance/accounting (19%).
While more employers hire MBA graduates, employer demand for Masters in Management graduates is on the rise. According to the Graduate Management Admission Council’s Year-End Poll of Employers, 43% of the 201 employers surveyed plan to hire Master in Management candidates in 2013 – a 10% increase compared to the previous year. Of those employers, 19% said they would be likely to hire more Master in Management candidates this year.
One of the selling points for MIM students is that their relative freshness can make them easier to train. Based on his conversations with IE’s Career Management group and other schools, Professor Ravindran has found that, “A certain set of companies tend to think of the MIM as more amenable to being assimilated into their corporate culture. [MIM graduates] come with less institutional memory.”
So for recent graduates who know they want to become business leaders, a Master in Management degree can be a way to start achieving goals more quickly. In order to know if the degree is right for you, consider how soon you want to get started in a management role, and how open you are in terms of specialization and career path.

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